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About Cheelee
Key Points
- Cheelee is a GameFi short video platform that follows an Attention Economy approach.
- Launched in February 2023 by NUTSon.
- Allows users to earn while watching the feed.
- Breaks the barrier to cryptocurrency mass adoption.
- Accessible for download from App Store and Google Play.
- User-friendly with zero entry, and users get Starting NFT-glasses for free.
Founders
- Ruslan Sharov – Founder and CEO.
- Roman Alekseev – Co-Founder of NUTSon and Cheelee.</
About Cheelee
At the forefront of the digital revolution, Cheelee is a pioneering force in the realm of cryptocurrency and blockchain technology.
Introducing Cheelee (CHEEL): A Comprehensive Overview
Launched in February 2023 by NUTSon, Cheelee is a pioneering GameFi short video platform that embodies the principles of an Attention Economy. By incentivizing users to engage with the feed, Cheelee empowers its community to earn rewards while they watch. Notably, Cheelee has successfully bridged the gap to cryptocurrency mass adoption, providing a seamless gateway for a vast audience of 4.6 billion social media users to effortlessly enter the realm of GameFi.
Cheelee is a fully functional, readily accessible product available for download from the App Store and Google Play. The app boasts a user-friendly interface and eliminates barriers to entry, as all users receive complimentary Starting NFT-glasses immediately upon registration. Furthermore, they can amplify their earnings by acquiring rarer NFTs and a suite of gaming tools. This unique combination establishes Cheelee as the pioneering crypto-related project with a vast potential audience, nearing half of the global population.
According to the official whitepaper, the Cheelee platform is driven by a singular mission: to empower individuals worldwide to capitalize on the time they spend on social networks. By harnessing the potential of blockchain technology, the platform strives to create a lifestyle where users can indulge in entertainment while simultaneously generating revenue. This vision is brought to life through the introduction of the CHEEL and LEE tokens, which boast a multitude of utilities on the platform, rendering them promising assets with a range of features that will be elaborated upon in subsequent sections of this article.
The Visionary Founders Behind Cheelee
Ruslan Sharov, Founder and CEO of Cheelee, brings a profound wealth of experience and expertise to the forefront, leveraging his technological prowess and in-depth comprehension of blockchain to propel the company’s vision of revolutionizing the social media landscape. Under his stalwart leadership and strategic acumen, Cheelee has experienced remarkable growth, solidifying its position as a pivotal player in the burgeoning SocialFi industry.
Roman Alekseev, a visionary and philanthropist, is the Co-Founder of NUTSon and Cheelee, two pioneering short video platforms. As a seasoned venture capitalist, he boasts an impressive investment portfolio valued at $500 million. Notably, Roman has invested in 44 crypto projects, leveraging his extensive experience of over 20 years in the international market. His entrepreneurial spirit has earned him the reputation of a crypto millionaire and a serial entrepreneur.
Yuriy Kardonov, Chief Product Officer and Co-Founder of Cheelee, is a seasoned professional driven by a passion for crafting exceptional user experiences. Leveraging his extensive expertise in product development and user-centric design, Yuriy plays a pivotal role in shaping Cheelee’s innovative platform. His relentless dedication to creating seamless and engaging interactions ensures that Cheelee delivers a truly immersive social media experience. Yuriy’s technical acumen and unwavering commitment to excellence make him an indispensable asset to the Cheelee team.
Unveiling the Unparalleled Excellence of Cheelee
A staggering 58.4% of the global population dedicates a significant 2 hours and 27 minutes to social media daily. However, a handful of centralized organizations and their shareholders exploit social media users as commodities, capitalizing on their attention, interactions, and data. Notably, YouTube, TikTok, and other Web2 platforms reserve monetization opportunities exclusively for creators, neglecting the users who, ironically, constitute the primary value proposition, as advertising and economic mechanisms are ultimately designed to target them.
Cheelee pioneers a revolutionary social media landscape, where the spotlight shines on the ordinary user. By seamlessly integrating a rewarding experience, users are compensated for watching videos, just as they’ve always done. This groundbreaking approach makes Cheelee a socially impactful project, as it empowers the vast majority of social media users to partake in the earning ecosystem for the very first time.
Cheelee transcends the conventional 2Earn paradigm, elevating the Watch-to-Earn model to unprecedented heights. Here are the compelling reasons why Cheelee stands head and shoulders above any P2E project that has ever emerged in the blockchain market to date.
- Cheelee boasts a resilient financial framework, with a substantial 40% of its total revenue derived from advertising. In stark contrast, 2Earn projects rely heavily on NFT sales, generating a mere 1% of their revenue from this source. This limited revenue stream renders them vulnerable to market fluctuations, making them susceptible to decline during downturns. Cheelee’s diversified income streams, on the other hand, enable it to weather any market conditions, including prolonged and severe crypto winters.
- As a social network, Cheelee taps into a vast market of 4.6 billion users, ensuring continuous growth for at least the next decade as new users join the platform. Moreover, the social networking market is constantly evolving, providing a fertile ground for further expansion.
- Cheelee pioneers a groundbreaking feature, allowing users to purchase NFTs using fiat currency. Through the Cheelee Marketplace, users can seamlessly buy NFTs using their bank cards, and even exchange cryptocurrencies for fiat within their wallets, subsequently withdrawing fiat money to their cards. This innovative functionality marks a significant milestone in mass adoption.
- The intuitive user experience on Cheelee ensures that users can seamlessly integrate the app into their daily routines. Without needing to alter their habits, users can simply engage with the platform as they would with any other social network, enjoying a curated feed of short videos tailored to their preferences by a sophisticated AI-powered algorithm. In contrast, many 2Earn projects require users to drastically alter their lifestyles to earn rewards, such as excessive exercise or tedious virtual pet care.
In the Era of Information Overload: Unpacking the Attention Economy
As previously noted, adults devote a median of 2.5 hours daily to social media. In stark contrast, Zoomers, on average, spend a staggering 10 hours per day glued to their phones, with a significant portion of that time allocated to watching brief videos. The struggle for content creators to capture consumers’ attention has become increasingly intense, as the deluge of available content continues to swell, while users’ leisure time remains finite.
Nobel laureate Herbert Simon foresaw the current state of affairs fifty years ago, proposing the concept of the “Attention Economy.” In this paradigm, people’s time and focus would emerge as the most valuable resources, driven by the exponential proliferation of available data. As our culture undergoes a seismic shift from an industrial to a knowledge-based economy, it is reasonable to expect that traditional estimates, once comparable to the value of oil and gold, will be supplanted by the value of attention.
In today’s attention-driven economy, Cheelee pioneers a novel approach by incentivizing its consumers with rewards in exchange for their valuable attention.
What Is the Circulating Supply of Cheelee (CHEEL) Tokens?
A fixed and total supply of 1,000,000,000 CHEEL tokens has been established. The distribution plan schedule is outlined in the CHEEL Token Distribution table below.
Of the total token supply, a significant 12.25% allocation was designated for the Reserve fund. Furthermore, strategic allocations were made, with 0.2%, 0.15%, and 0.05% of the total supply assigned to Strategic round 1, Strategic round 2, and Private round, respectively. The project team secured a 10% stake in the total token supply. Additionally, a modest 0.125% of the total supply was set aside for community drops, while a further 0.5% was dedicated as rewards to the project’s esteemed advisors. The majority of tokens were allocated as follows: 10% of the total token supply was earmarked for the liquidity fund, 28.625% for marketing initiatives, and a substantial 38.1% for rewards within the app.
As of June 2023, a total of 262,591,215 CHEEL tokens are currently in active circulation, accounting for 26% of the total available supply.
Ensuring Unwavering Security: The Cheelee Approach
Cheelee’s mindful economy, which has endowed the project’s token with enhanced resilience to market fluctuations, is a significant advantage. As aforementioned, the project boasts a diverse array of revenue streams, thereby ensuring stability.
CHEEL’s valuation is safeguarded against precipitous declines by instituting a two-year moratorium on investment capital and team tokens, thereby ensuring that these tokens remain inaccessible for trading during the project’s critical growth phase.
The lion’s share of the company’s revenue, comprising 70% of advertising revenue, in-app purchases, transaction fees, and the entirety of NFT sales, is allocated to the Stability Fund. This fund serves as a bulwark, shielding Cheelee tokens from the vicissitudes of market fluctuations.
Cheelee employs a multifaceted approach to foster stable growth of its assets, incorporating the following mechanisms of influence. Firstly, BuyBack stimulates demand and reduces the circulating supply of tokens by redeeming them from the market using funds from the Stability Fund. Secondly, Make supply ensures that supply meets demand, achieved through strategic liquidity allocation, further circulation, and reuse of tokens. Lastly, Token burning involves utilizing a portion of the redeemed CHEEL and LEE tokens to reduce the circulating supply and adjust prices accordingly.
The project is safeguarded against malicious farms and bots, courtesy of Cheelee’s advanced behavioral metrics, which effectively block these threats, thereby shielding the system from fraudulent activities and liquidity depletion.
Cheelee Paves the Way for Widespread Cryptocurrency Adoption
Cheelee pioneers the integration of cryptocurrency into the realm of social networks, thereby empowering 4.6 billion users with a novel avenue for generating income, accessible to anyone with a smartphone and internet connectivity.
Cheelee is the pioneering project poised to usher in the era of mainstream cryptocurrency adoption, offering a seamless user experience that transcends the need for extensive crypto expertise. By focusing on an engaging feed of short videos, bolstered by blockchain capabilities, Cheelee empowers users to reap rewards for their activities, regardless of their follower count. This innovative platform seeks to revolutionize the market by providing a unique space where social media users can create, collect, and interact with blockchain-based assets.
Cheelee’s Indigenous Cryptocurrencies
At the heart of Cheelee’s economy lies a dual-token system, comprising CHEEL and LEE. Here’s an overview of these two integral components.
CHEEL, a governance token with a total supply of 1,000,000,000, plays a pivotal role in leveling up your NFT glasses levels and facilitating community-driven decision-making, adhering to the principles of decentralized autonomy. Additionally, CHEEL is required for in-app advertising, making it an indispensable asset. For those seeking tokens with immense potential, CHEEL stands out, boasting a staggering 4.6 billion-strong audience of social network users.
LEE is a utility token, boasting a total supply of 7,000,000,000, which serves as the primary medium of exchange within the app. Users are incentivized to engage with the feed, as they are rewarded with LEE tokens. Furthermore, LEE is essential for upgrading, charging, and minting NFT glasses, as well as facilitating donations and promoting content on the platform.
The rate at which LEE is accrued through content viewing is algorithmically calibrated to the volume of tokens mined, with the difficulty of acquiring new LEE tokens increasing in tandem with the quantity of tokens mined. With its promising trajectory, LEE has a high likelihood of emerging as the next Bitcoin!
LEE’s mining complexity exhibits a remarkable 7% monthly and 84% annual growth rate, which inherently propels its value upward. As a highly promising asset, its limited supply and potential for exponential growth position it to surpass its current CMC rating in the foreseeable future.