Article Summary, Automatically Generated By AI
Summary of /Reach Protocol
Key Points:
- /Reach is a protocol for quality engagement rewarding, enabling users to amplify their content by leveraging the /Reach audience.
- Identified pain points: attention and reach challenges, broken social media algorithms, and unfair influencer pricing structures.
- The protocol allows users to create “missions” with ETH rewards for contributors.
- Missions can be created via the /Reach web app or Discord UI, and can be distributed to third-party servers.
- /Reach uses AI and ML to quantify user profiles and engagement quality.
Numbers and Figures:
- 100% of mission rewards are distributed back to /Reach users.</li
About Reach
/Reach is a streamlined, automated, and permissionless protocol that facilitates quality engagement rewarding, empowering individuals to amplify their pivotal content and communications by harnessing the collective power of the /Reach audience.
/Reach has pinpointed several pivotal pain points:
1. Capturing attention and achieving widespread reach pose the most significant hurdles for brands, community builders, artists, and projects to overcome.
-
The algorithms governing social media platforms (such as X and Meta) have become dysfunctional, failing to serve the interests of their users.
-
The prevailing “pay influencers” model is also flawed, as it often yields superficial, low-value engagement that fails to effectively promote important communications, while perpetuating unfair and opaque pricing structures.
-
In their efforts to preserve the integrity of their online profiles, even a brand’s most ardent supporters are hesitant to demonstrate their support, unsure of which specific content would be most impactful for them to share, and often unaware of how to do so with ease.
The algorithms governing social media platforms, such as X and Meta, have become dysfunctional, ultimately failing to serve the interests of their users.
The traditional “pay influencers” paradigm is fundamentally flawed, as it often yields superficial, low-value engagement that fails to generate genuine visibility for communications that require promotion, while being plagued by unfair and opaque pricing structures.
In a bid to preserve the authenticity of their online presence, even a brand’s most ardent advocates are hesitant to openly display their support, not only due to the ease of doing so, but also because they are uncertain about which specific pieces of content would have the most significant impact when shared.
The /Reach protocol enables users to craft “missions” comprising their pivotal communications (initially incorporating Tweets, with subsequent integration of Meta and TikTok platforms). These missions are incentivized with ETH rewards, allocated to contributors who engage with the content by liking, commenting, or retweeting. Notably, 100% of mission rewards are redistributed back to the /Reach user community.
Missions can be effortlessly created through the intuitive /Reach web application, accessible at
https://app.getreach.xyz/
, or alternatively, via the /Reach Discord interface, which seamlessly integrates with a dedicated bot.
The /Reach bot can also be deployed to third-party servers, thereby empowering them to craft bespoke missions for their own members, and subsequently scaling the /Reach audience.
In addition, missions can be disseminated to third-party servers, incurring an additional distribution fee, which constitutes Reach’s primary revenue stream.
The Reach protocol leverages AI and ML to meticulously assess the quality of its users’ profiles across various social media platforms, as well as the caliber of their engagements. This is achieved by evaluating comments based on effort, value-add, and relevancy, thereby guaranteeing that all participation within the protocol is of the highest value.