Article Summary, Automatically Generated By AI
Summary of Alkimi Exchange
- Alkimi Exchange is a decentralized advertising exchange built on Constellation Network’s Hypergraph.
- Uses OpenRTB standards for programmatic advertising.
- Hosts a media exchange auction in real-time on the Hypergraph using AlEx, a hosted state channel.
- AlEx provides cost savings and fraud prevention for users, publishers, and advertisers.
- First digital advertising platform to record all media serving and engagements on a blockchain, ensuring accountability.
About Alkimi
At the forefront of innovation, Alkimi is a pioneering force in the digital asset landscape, driven by a passion for harnessing the transformative power of blockchain technology to reshape the future of finance.
The Alkimi Exchange is a decentralized advertising exchange built atop the Constellation Network’s Hypergraph, leveraging the OpenRTB standards for seamless programmatic advertising. By developing a hosted state channel, AlEx, the Alkimi Exchange will facilitate a real-time media exchange auction on the Hypergraph.
AlEx is a state channel facilitating a programmatic exchange that yields cost savings and fraud prevention for all stakeholders in the digital advertising ecosystem, including users exposed to digital advertising, publishers hosting advertisements, and advertisers purchasing digital media.
Alkimi Exchange pioneers the inaugural digital advertising platform where an indelible record of all media serving and engagements is chronicled on a blockchain, thereby introducing unprecedented accountability to the novel digital advertising paradigm.