Article Summary, Automatically Generated By AI
About Pop Social
- Pop Social is an AI-powered social gateway to Web3, bridging the gap between traditional social media and Web3.
- The platform empowers creators and users by rewarding them with Pop Tokens for engaging with the app.
- Pop creates a unified social identity SBT for users, bridging fragmented centralized identities.
Problems with Traditional Social Media
- Content creators face three major problems: equitable monetization, ownership of content, and accessibility of organic engagement.
- Traditional platforms prioritize advertising and monetization of user data, with most value going to shareholders rather than creators and users.
Pop’s Solutions
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About Pop Social: Empowering a New Era of Social Interaction
By democratizing content ownership and fueling the AI-driven creator economy, Pop will bridge the gap between traditional social media and the Web3 shared social experience, ultimately bringing the next billion users to Web3. As your AI-powered gateway to Web3, Pop Social will play a pivotal role in shaping the future of creativity, empowering both creators and users on its platform by rewarding them with Pop Tokens for their active engagement. By redefining social interaction, Pop will elevate the global push toward social decentralization, introducing a novel approach to social media. Through its Chain Agnostic Social Identities, Pop creates a unified social identity for users, bridging fragmented centralized identities from traditional platforms and technical Web3 protocols to unite decentralized global communities. While traditional social media platforms have nurtured the creator economy over the years, empowering the previous generation of creators, several glaring issues persist. Pop addresses the pain points of both content creators and social media users, turbocharging the next generation of creators. Content creators face three major challenges: equitable monetization, ownership of content, and accessibility of organic engagement. Traditional social media platforms primarily generate revenue through advertising and monetization of user data, with most of this value accruing to company shareholders rather than creators and users who create the value. By leveraging tokenization, NFTs, and our social engagement mechanism, Pop aims to redistribute value to those who create value for the platform and drive network effects. The Pop Token serves as a catalyst for ecosystem interaction and adoption, generating a flywheel effect for platform traction and fostering a deeper level of engagement between creators and users. Furthermore, on traditional platforms, content creators may not receive their first earnings for at least six months of full-time work due to minimum thresholds for payment and a lack of competitive advantage in the attention economy. In contrast, on Pop, creators can start earning tokens from day one, without meeting arbitrary thresholds for followers or revenue payouts. Additionally, Pop optimizes the engagement algorithm, ensuring that trending content with high engagement is pushed on the platform, allowing for organic growth and discovery for even new and smaller creators.
Pop revolutionizes content ownership for creators by addressing a long-standing issue. On traditional platforms, user-generated content is stored on centralized exchanges, and social profile rights are controlled by the platform, not the user. In contrast, Pop empowers creators with true ownership of their content, which is stored on decentralized cloud storage via the Interplanetary File System (IPFS) and Binance Greenfield. This innovative approach safeguards creators’ privacy, ensures content is more resistant to censorship, and secures ownership. As a result, creators can monetize their content, seamlessly transfer it across platforms, and even assign royalty rights to other users. Furthermore, every user on Pop is assigned a unique digital social identity, which records their achievements and statistics on the blockchain, providing a permanent and transparent record of their online presence.
The Pop platform’s revenue streams comprise: advertising revenue, secondary marketplace NFT royalties, subscription NFT mint fees, content NFT mint sales, POP marketplace NFT transaction fees, and fiat onramp partnership fees, as well as creator crowd-funding platform fees. By harnessing the power of tokenization, the platform’s monetization strategy is poised to facilitate seamless value exchange between creators, content consumers, and advertisers. As the creator base expands and the user base grows, the ecosystem’s initial value is set to skyrocket. Furthermore, by integrating our ecosystem with external parties, partners, and other social networks, creators will be able to monetize their content within the Pop App platform and across third-party platforms. This innovative approach to monetization is poised to revolutionize content production and distribution, yielding a win-win scenario for all stakeholders involved. Additionally, Pop platform revenue is also bolstered by Adtech, which boasts a proven track record of sustainable monetization in both traditional and Web3 platforms. Pop is set to transform users’ perception of ads by fundamentally altering the dynamic between users and advertisers. Rather than viewing ads as an unavoidable nuisance, Pop users will perceive them as a reward and an opportunity to earn extra tokens.